The “World Luxury Tracking” was launched in 2007 by the International Luxury Business Association and Ipsos. It is the first global observatory on luxury clients with 13 markets analyzed regularly. It surveys alternatively developed markets and emerging markets every other year, interviewing 1 000 individuals per country, among the wealthiest populations.
It offers a dynamic analysis of the evolutions of expectations, attitudes and behaviors of luxury clients and proves to be a must for all those who want to better understand and anticipate the fast changes that markets are currently undergoing. It provides a wealth of data, and such analysis as brand awareness and image, favorite distribution networks, etc. on specific luxury segments: beauty, fashion, leather goods, watches, jewelry, etc.
Markets surveyed :
2007 – 2009 – 2011 – 2013 – 2015 : France, Germany, Spain, Italy, UK, USA, Japan.
2008 – 2010 – 2012 – 2014 – 2016 : China, South Korea, Hong Kong, Brazil, India, Russia, Thaïland.*
* NEW IN 2016: Thailand (India will not be covered in 2016). Results of the 2016 wave dedicated to emerging markets will be available in Fall 2016.